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SEO for 2011 or SEO for 2010? [Ramble]

Posted in: Search Engine Optimization - SEO by Kalman Groner on January 2, 2011 | No Comments

I find it interesting how many SEO companies put out press releases  and marketing pieces promoting themselves, on how for 2011, they are implementing and harnesing the latest trends in SEO. The “creative” ideas, and “New” strategies that they are talking about for 2011, are the things that the REAL seo companies have been doing in 2010.

While many people consider SEO to be complicated, SEO and Internet Marketing in general, is no different then traditional marketing yet it is very different.

It is not different then traditional marketing in that you are going to be most effective with proper market research, promotion, brand building and staying up to date. Rinse and repeat.

It is very different in that we have so many tools that are available to help us do just that, that are traditionally only available for uber-large sums of money, yet today they are available to all, for nothing or close to it.

Take Google Analytics for a moment. A FREE dashboard, for your online business, that puts you in the drivers seet with a full 360 degree view of your business. Yeah, You gotta know how to use it.  When you use it properly, you have waaaay more intelligence about your small business, then any traditional business could pay for.

Get your game on for 2011 and into the future. Learn to use the tools that help you grow your business.

Become a professional in

  1. market research
  2. keyword research
  3. on page optimization
  4. site structure
  5. link building
  6. brand building
  7. viral marketing
  8. adjusting
  9. staying up to date

Or hire someone qualified to do it.

Skype Outage Today: undefined

Posted in: Blog by Kalman Groner on December 23, 2010 | No Comments

Skype Outage Today: undefined

Stacey Kramer: The best gift I ever survived

Posted in: Blog, Of Interest, Uncategorized by Kalman Groner on October 13, 2010 | No Comments

I found this 3+ minute video to be truly inspiring, maybe you will too.

Why I like doing my billing with FreshBooks

Posted in: Blog, Links and Resources by Kalman Groner on September 1, 2010 | No Comments

Since i started managing my billing with FreshBooks, I get paid faster and with waaay less involvement.

Its really easy to use. Try it, you will like it too.

FreshBooks

Accepting Credit Cards is Easy and cost effective with PayPal

Posted in: Blog, Links and Resources by Kalman Groner on | No Comments

If you want to accept payments online, checkout Paypal first, familiarize yourself with the paypal offerings. I have had only good experience with them.

Sign up for PayPal and start accepting credit card payments instantly.

Design inspiration links

Posted in: Of Interest by Kalman Groner on | No Comments

Quick Tip: Geo-Targeted SEO

Posted in: Blog, Local Internet Marketing by Kalman Groner on July 7, 2010 | No Comments

Local Internet Marketing is all the rage. So here are a few quick tips that can really get you started.

  • Add a local listing for the business on google @ google.com/places,
  • Use google maps on the site, on the contact us page.
  • Get a free local business listing in every prominent local directory, and local reviews site, include the physical address, local phone number, and URL in the listing. (if enough people ask, I will publish a list of the top 10 or 20 for you)
  • Put your physical  address and local phone number on your website.

You need to make sure that the search engine understands where you are located.

I can’t say for sure, but I am quite confident that google is not relying on the location of the IP address of the web server, as between NY, Texas, CA, MD and NJ, you have probably 65% of all US websites in one of those states.

Thanks to Frank Girard, for asking the “How to geo-target google” question.

Windows and Doors – Landing Pages and Product Pages

Posted in: Blog by Kalman Groner on February 19, 2010 | No Comments

Product page are your virtual windows, department stores spend insane amounts of money on dressing up their windows and displays to appeal to their shoppers. They are super important, getting your product page just right can tremendously help with your success online.

Today I want to focus on Landing pages…

Windows and Doors are often metaphorically used to symbolize an entry into an opportunity.

When marketing online it’s more then just a metaphor….

Landing pages are your entry “doors” for your prospect, or lets say future customer, to enter your eShop, you must make it appealing and put the proper effort in to make it just right for the search engines as well as the users.

You come across them all the time, they get you to do exactly what the site owner wants you to do, sign up to a newsletter, buy a product, read an article, watch a video, etc. You may have never realized how powerful they can be for business. But the amazing thing is that most businesses get it totally wrong.

What makes a good landing page? A landing page should be an attention grabbing page with a clear call to action. A proper landing page should be short, simple, attractive, and give the quick overview of the product or service, along with concise and easy direction to do what you want your visitor to do.

Being shy won’t get you conversions.

Website Usability – Form vs. Function

Posted in: Blog, Web Design by Kalman Groner on November 28, 2009 | No Comments

The area of Website Usability, is a specialty, in and of itself, but unlike the clear role difference between a programmer and designer, website usability is a core function that must be integrated really well with both.

Unfortunately most  decision makers are completely unfamiliar with usability and website usability decisions are made based on personal taste.

“My Daughter likes this one, and she’s a college kid, they know these things.”

Is the customer always right?

Well… After trying to explain to my clients whats best for them until I’m blue in the face, the client makes the final decision. It frustrates me when the client makes the wrong decision.

But… it’s much easier to convince a client to do a few rounds of split testing – or what i call “proof is in the pudding testing”